Senior Marketing Manager 133 views

Main Accountabilities:

As a Senior Marketing Manager, you will lead marketing efforts aimed at attracting a diverse pool of international students, driving enrollment, and expanding the company’s global presence. This role requires tactical marketing expertise in all areas of marketing, and strong management ability. The ideal candidate will have an in-depth understanding of all elements of marketing in an international setting, adept in strategy and leadership, excellent in verbal and written communication, innovative and take ownership of their team’s projects and initiatives.

1. Strategic Planning:

• Develop comprehensive marketing strategies for our programs that align with the company’s objectives and brand positioning.
• Analyze international education trends, market demands, and cultural nuances to identify opportunities and tailor marketing approaches.
• Define clear goals and KPIs for the team including international students enrollment, program visibility, and brand recognition globally.

2. Team Leadership:

• Manage and mentor team members through meetings and 1 on 1 sessions, overseeing all areas of Marketing and ensuring goals are met.
• Do frequent review of team’s performance, identify areas of improvement for the team members and provide prompt training where needed.

3. Process & team optimization:

• Proactively identify areas of improvement for the team and execute accordingly.
• Build/revamp SOP.
• Collaborate with other departments to streamline processes and enhance the international student experience.

4. Digital and Global Marketing Initiatives:

• Lead digital marketing campaigns targeting international audiences, utilising various platforms (digital, print, social media, etc.), and SEO strategies.
• Implement strong content strategy across all marketing materials, factoring culturally sensitive information and targeted audiences.
• Maintain and strengthen the company’s brand through consistent messaging and campaigns.

5. Market Research & Analysis:

• Conduct ongoing market research to understand the needs, preferences, and behaviours of international students in different regions, identify trends for new opportunities.
• Use data analytics to measure the effectiveness of marketing efforts and adapt strategies accordingly.

6. Budget Management and Resource Allocation:

• Manage budgets effectively, allocating resources to optimise marketing campaigns in different international markets.
• Prioritise initiatives based on ROI and strategic goals for global expansion.

7. Tracking & Reporting:

• Analyse campaign performance and KPIs, adjusting strategies based on data-driven insights
• Provide meaningful reports to the management team with clear actionable items.

8. Team Collaboration:

• Work closely with the Management team & other departments to align marketing efforts and support overall company objectives.

9. Partnerships and Relationships:

• Build and maintain relationships with external partners, educational institutions, agencies, vendors and organisations worldwide to expand the institution’s reach and offerings.

Requirements:

• Bachelors or Masters degree in Marketing, Communications, Business, or a related field.
• Proven experiences: minimum 3 years in related roles, have experiences in leading a high-performing team, preferably within the international education sector.
• Ability to develop and execute marketing and sales strategies that align with organisational objectives.
• In-depth knowledge of content and digital marketing strategy, including ads campaign, SEO, email marketing platforms, marketing automation tools, B2C/B2B database platforms and CRM systems.
• Result-oriented, demonstrated success in meeting KPI  & company’s objectives.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills.
• Up-to-date knowledge of industry best practices, compliance regulations, able to adapt quickly to changing market dynamics and industry trends.
• Experience studying/living in, travelling to, or have a good understanding of our program locations: Japan, South Korea, Vietnam, and/or India.
• English fluency is a must, Japanese and/or Korean language skills are advantageous but not mandatory.