Bộ phận Quảng cáo và tiếp thị tại Shopee chịu trách nhiệm trong việc khái niệm và hiện thực hóa chiến lược “go-to-market” để hướng tới mục tiêu gia tăng số lượng người dùng và nâng cao tầm nhìn. Các nhánh nhỏ của bộ phận này bao gồm Quản lý chiến dịch, Hoạt động cộng đồng, Quan hệ công chúng, Hợp tác liên kết, Offline Marketing và Thiết kế sáng tạo.
Mô tả công việc
- Develop strategy and sustain the healthy growth of Shopee online communities (Facebook; Instagram; Tiktok; Facebook Group; Youtube) and Shopee in-app communities / features (Shopee Feed; Shopee Live) to enhance the user and seller engagement and to acquire new users to the app.
- Develop Influencer Marketing to support Double Digit; Mega Campaigns and various categories.
- Take lead for ad-hoc campaigns / projects to ensure the effective planning and execution in order to achieve the KPI.
- Analyse and evaluate the performance of communications campaigns to propose next-step action.
- Work closely with regional teams to promptly update and measure the performance of Shopee Online Communities / Features (i.e. both Social Media & In-app); Influencer Marketing Campaigns and crucial projects.
- Effectively collaborate with related teams (e.g. Campaign; BD; BPNS, CX, CS, etc.) during deploying the campaign from the Communications side.
- Assist to line manager for new projects.
- Manage and lead the team by growing skills and knowledge; providing timely guidance and coaching for each team member.
Yêu cầu
- Have a strong experience in Communications; Digital Marketing or Social Media for more than 6 years.
- Have a strong leadership and be experienced in managing a team at least 5 members
- Be proactive; professional; critical thinking; hard working and solutioning
- Have a data-driven and result-oriented mindset.
- Be able to work in a fast-pace working environment with tight deadline
- Have good communication & negotiation skills.
- Be influent in communicating in English
More Information
- Salary Offers Negotiable
- Experience Level Manager
- Total Years Experience 5-10
