What you will do
- Conduct consumer research, competitor and market analysis to answer key business, marketing and product questions, ensure report quality and timely delivery of research outputs;
- Execute research projects that include one of the following types of research: (1) quantitative research such as tracking surveys, e.g. brand health, competitive NPS; U&A, market sizing and segmentation, campaign evaluation etc.; (2) qualitative research such as in-depth interviews, focus groups, diary studies, concept testing etc.; (3) secondary research such as competitor analysis, business model and strategy, product and marketing ideation etc;
- Work closely with cross-functional stakeholders in product, design, data science, marketing, and business units to provide customer and market understanding and drive research recommendation implementation;
- Proactively communicate and share research results and recommendations to colleagues and key stakeholders;
What you will need
- Good knowledge of Quantitative Methodology (statistical analysis methods such as Regression, Logistic regression, decision trees, Time series forecasting methods, etc). Proficient in SPSS, R/R Studio or other software is a plus;
- 1+ years conducting market research or business consulting in research agency/ department;
- Passion for observing behavior & synthesizing insights into product design;
- Strong business acumen; an understanding of business goals, strategies and pressures while being aware of industry trends and competitive actions as a context for doing research;
- Can express ideas clearly and simply; listen to others. Good data/ insights analysis / interpretation skills. Excellent written and verbal communication;
- Good attitude and ability to work independently, as well as part of a team;
- Language: Chinese is a plus.
