JOB DESCRIPTION:
Customer Strategy and Business Plan
- Manage the customer P&L for the customer and by categories, counterparts and budget planning
- Develop relationship with customers
- Develops the customer strategic business plan for his/her respective customer. Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business
- Planning according to the Global standards together with the customer.
- Work out a Target Group Management strategic plan for METRO for existing businesses
- Develop and execute a market development plan for Target Groups other than big traders in close collaboration with Customer Marketing
- Develop, implement and execute a Cell Approach plan in close collaboration with the customer, category managers and BUD’s
- Work closely together with Category Managers/Trade Category Directors in order to have strategic alignment with Unilever DT business focussing on Wholesalers
- Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in C&C linked to OPSO program
- Works in close collaboration with de Category Managers for the category input, and with customer marketing for the customer/channel plan
- Develop in-store communication activation for channel/customer initiatives
- Generate insights for the assigned customer/channels (store layout, traffic)
- In charge of in-store extra visibility/highlight display, not execution
- Develop and guides implementation of customer events
- Provide clear objectives and deliverables for the field team, under responsibility of Field Operation Team
- Implement Customer audit
Negotiation
- Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customer
- Manages overall levels of Customer Investments for his customers
- Monitors Customer Performance by tracking customer contribution and market share for major categories
Plays active ambassador role
- Acts as active ambassador of Unilever at the customer and of the customer at Unilever
- Participates actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer
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