Main Accountabilities:
1. Primary
- Support the BrandComms Manager to constantly communicate with global/region to ensure marketing guidelines are upheld during execution of concepts to local market.
- Plan and execute Brand Communication plans within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies.
- Coordinate with the local eCOM team to manage adidas website
- Manage the brand advertising, PR budget to achieve efficient and effective utilization.
- Analyze and report country communication trends, including competitor analysis.
- Implement and co-ordinate Marketing Events.
- Support sales development by execution of appropriate brand communications support.
- Plan and execute local campaigns within the brand guidelines and media communications plan.
- To manage all 3rd party joint promotional requests and non-sporting sponsorship enquiries.
- To plan, execute and manage all adidas non-sport events eg. Women’s, Sports Style and Trade Launches.
- To help execute and manage AR program and community
2. Secondary
- Follow up closely with involved parties within the e-marketing and communication process.
- Act as a business contact for external parties (agencies and suppliers).
- Work closely with media company to ensure a media mix that will maximize impact with allocated budget that reaches out to our targeted consumers.
- PR follow-up (Sports Performance & Sport Style) with PR agencies
- NAP seeding management
- Monitor competitor’s advertising activities
Requirements:
- Communicate with Others
- Planning and Organizing
- Manage Relationship and Diversity
- Analysis and Problem Solving
- Learning and Self-Development
- Business Acumen
FUNCTIONAL COMPETENCIES:
- Event planning, management, conceptualization, sponsorships, celebrities liaison, expertise win-win mentality
- Lateral and out-of-box thinking strategic acting
PROFESSIONAL BACKGROUND/EXPERIENCE:
- Functional: Experience in brand management, marketing experience and exposure in business development expertise
- Industry: Preferably in apparel/ fashion/ FW or FMCG Retail
- Exposure: Sports, Fashion
EDUCATION:
- Diploma / Degree in Business Administration / Mass Communication
IT:
- Outlook: Advanced
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
LANGUAGE SKILLS:
- English: Advanced
- Local Language: Fluent
