Main Accountabilities:
The CRM Loyalty will be responsible for managing customer loyalty programs, campaigns, and initiatives to increase customer retention and engagement.
- Develop and execute customer loyalty strategies and programs.
- Create, manage customer segmentation and targeted marketing campaigns.
- Analyze customer data to identify trends and opportunities for improvement.
- Collaborate with cross-functional teams to ensure effective execution of loyalty initiatives.
- Leverage CRM tools and technologies to streamline processes and enhance customer interactions.
- Manage customer loyalty program budgets and ensure program ROI.
- Report on loyalty program performance and make recommendations for improvements.
Requirements:
- Experience with CRM software and loyalty programs
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Expertise in segmenting customers based on behavior, preferences, and demographics to create targeted marketing campaign
- Strong communication skills, both written and verbal
- Ability to work in a team and provide support to colleagues
- Attention to detail and ability to juggle between tasks
- Ability to work in a fast-paced environment and prioritize tasks
- Knowledge of digital marketing and social media
- Understanding of customer behavior and psychology
- Experience in project management
- Previous E-commerce knowledge is preferable
- A keen sense of exploring new things
