Responsibilities
- Demonstrates a deep knowledge of integrated Communications Marketing principles and strategies
- Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
- Demonstrates understanding of and implements public engagement and social media programs
- Manages media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
- Writes press materials and internal communications
- Edits and proofreads written materials for quality and adherence to appropriate writing style
- Implements traditional and online research techniques
- Demonstrates understanding of how to use and apply basic social media tools to client objectives: social networks.
- Demonstrates understanding and experiencing in media monitoring methodology.
- Participates and assists in program brainstorming, development and planning
- Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
Qualification
- At least one year of relevant experience in Communications Marketing and/or related fields, including research, advertising, management consulting, media or publishing
- A bachelor’s degree in a relevant field from an accredited college or university
- Intricate level of understanding of the account(s), the clients’ businesses, products, markets, personnel, outside influencers, opposition, etc.
- Understand basic public relations tools and how they are used to achieve client goals
- Good research, writing and editing skills and the ability to develop media contacts/relationships
- Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies.
