Job Description
1. Campaign Execution and Optimization
- Develop mechanisms and content direction for User programs with the objective to improve Traveloka Customer acquisition, Retention and Growth
- Execute and continuously optimize campaigns across marketing channels, including creating landing pages, push notifications, merchandising emails, and other placements across platforms (App, Mobile Web, Website).
- Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
- Manage technical and promotional mechanisms, including optimizing coupon distribution, brainstorming user activities, testing coupons to prevent abuse, monitoring budget absorption.
2. Project management & Coordination
- Collaborate with multiple stakeholders (Designers, Customer Service, Partnership, Central Platform, Product) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes.
- Coordinate with outreach marketing channels, including Performance Marketing, Social Media, to increase traffic and optimize Traveloka conversion rate.
3. Data Analysis and Reporting
- Utilize analytical tools and metrics to evaluate the performance of campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
- Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
- Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
- Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.
Requirements
- 1-2 years of experience in a digital company or familiarity with ecommerce/digital products or having strong business intelligence acumen is also valued.
- Proficient in data crunching using various analytics tools, including basic formula application in Excel/Spreadsheet software.
- Previous experience in translating complex data findings into clear insights, with a talent for storytelling, is highly advantageous.
- Capable of multitasking and effectively prioritizing multiple projects in a fast-paced environment.
- Resourceful in executing and achieving goals.
- Fluent in English for communication and project management.
