Senior Platform Marketing Executive 195 views

Job Expired

Job Description

1. Campaign Execution and Optimization

  • Develop mechanisms and content direction for User programs with the objective to improve Traveloka Customer acquisition, Retention and Growth
  • Execute and continuously optimize campaigns across marketing channels, including creating landing pages, push notifications, merchandising emails, and other placements across platforms (App, Mobile Web, Website).
  • Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
  • Manage technical and promotional mechanisms, including optimizing coupon distribution, brainstorming user activities, testing coupons to prevent abuse, monitoring budget absorption.

2. Project management & Coordination

  • Collaborate with multiple stakeholders (Designers, Customer Service, Partnership, Central Platform, Product) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes.
  • Coordinate with outreach marketing channels, including Performance Marketing, Social Media, to increase traffic and optimize Traveloka conversion rate.

3. Data Analysis and Reporting

  • Utilize analytical tools and metrics to evaluate the performance of campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
  • Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
  • Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
  • Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.


  • 1-2 years of experience in a digital company or familiarity with ecommerce/digital products or having strong business intelligence acumen is also valued.
  • Proficient in data crunching using various analytics tools, including basic formula application in Excel/Spreadsheet software.
  • Previous experience in translating complex data findings into clear insights, with a talent for storytelling, is highly advantageous.
  • Capable of multitasking and effectively prioritizing multiple projects in a fast-paced environment.
  • Resourceful in executing and achieving goals.
  • Fluent in English for communication and project management.
  • This job has expired!
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Công ty TNHH Traveloka Việt Nam
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  • Location Hồ Chí Minh
  • Full Address Lầu 2, Tòa nhà An Phú Plaza, 117-119 Lý Chính Thắng, Phường Võ Thị Sáu, Quận 3

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