SOCIAL/ INFLUENCER MARKETING
- Support Corporate Social Manager in social influencer marketing governance: paid influencer spending tracking, paid influencers’ profile assessment, competitor activities watch, influencer campaign audit for excellence in execution.
- Collect and analyze TikTok trends to provide engaging weekly newsletter for brands to timely adapt to social & livestream contents.
- Work with external vendors/ platforms for exploring potential partnership opportunities to scale up brand presence and visibility on social media.
- Support Assistant Influencer Community Manager to scale up L’Oréal’s Influencer Commerce Program by collecting potential Influencer contacts, preparing invitation templates and related content.
- Coordinate with brand teams to collect brand and product communications materials to update with social sellers to build strong engagement with L’Oréal’s social sellers.
- Support Corporate Social Manager in advocacy marketing, with focus on consumer care excellence: perform weekly and monthly care audit with implications to improve brand advocacy status
- Collaborate with internal stakeholders to comprehend their livestream needs in order to assist in enhancing the livestream experience.
- Collaborate with livestream champions to create monthly livestream reports, analyze performance, and provide recommendations based on meticulously gathered data.
- Social media lover & trend enthusiast: has the love for social media content & ability to stay updated with current social trends. Love TikTok contents is a huge plus.
- Presentation and content production skills: ability to create guidelines, templates, short videos, visualization and demonstration.
- Logical and critical thinking: ability to synthesize marketing data to form strategic insights.
- Good communication skills and teamwork: ability to work with multiple stakeholders, to influence and work as a team.
- Determined and entrepreneurial: ability to start from scratch & willing to test and learn.
- Address Tầng 10, Tòa nhà Vincom, Số 45A, Đường Lý Tự Trọng và số 72, Phường Bến Nghé, Quận 1, TP Hồ Chí Minh