Groupe SEB Vietnam

Groupe SEB Vietnam is a subsidiary of Groupe SEB, the world leader in small domestic equipment and household appliances with a presence in over 150 countries. With a strong portfolio of well-known international and local brands such as Tefal, Supor, and AsiaVina, the company has been bringing high-quality, innovative, and user-friendly products to millions of households across Vietnam and neighboring markets.

In Vietnam, Groupe SEB has established a solid foundation in both manufacturing and distribution. The company operates a modern production facility in Binh Duong Province, specializing in the manufacturing of electric fans, motors, and small appliances that meet international standards. These products not only serve the domestic market but are also exported to other countries, contributing to Vietnam’s role as a strategic production hub within the Group’s global supply chain.

On the distribution side, Groupe SEB Vietnam brings a wide range of kitchenware and household solutions to customers. From cookware such as pots, pans, and pressure cookers to small electrical appliances and food storage solutions, the product portfolio is designed to meet the daily needs of families while improving convenience, safety, and quality of life. Products are distributed through multiple channels including supermarkets, modern retail chains, and specialized appliance stores, ensuring accessibility to consumers nationwide. Additionally, the company operates branded retail outlets under the Home & Cook concept, offering a direct shopping experience.

With its commitment to innovation, quality, and sustainability, Groupe SEB Vietnam continues to strengthen its position as a trusted household name. The company’s mission is to make everyday life easier and more enjoyable by delivering smart solutions that combine advanced technology, stylish design, and environmental responsibility.