OUR ORIGIN

An Aesthetic Intelligence, Cultivated for Life

After taking over Shiseido’s personal care business in 2021, FineToday Group began with a clear purpose—to enrich the lives of everyone today and for generations to come, one fine day at a time.

Beauty is the foundation that inspires our aesthetic intelligence as a company. It encourages us to create products that enrich the mind and body, empowering everyone to live a radiant, positive lifestyle. And it breathes new life into our journey as we work together to benefit people and the planet.

OUR BUSINESS

A Vision to Become Asia’s Top Personal Care Company

We hope to achieve sustainable development and serve as an excellent example for Asia’s personal care industry by positively impacting local communities and global operations.

The aesthetic intelligence we’ve cultivated enables us to pursue this vision as we stay committed to reliable, high-quality manufacturing that reflects the essence of our customers’ needs. At the same time, we continue to set higher standards and realize new goals by embracing the frontier spirit we developed as a start-up.

OUR PURPOSE

We enrich the lives of everyone today and for generations to come, one fine day at a time.