SUMMARY:
Supporting Digital Marketing Manager to drive Digital Marketing implementation.
Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics of Digital Marketing.
Contributing into the Digital Transformation roadmap.
- Reporting directly to: Digital Marketing Manager
- High frequency of interaction: Brand teams, Cross Function Teams and external Partners
- Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.
MAIN RESPONSIBILITIES:
- Manage all operational tasks for digital marketing campaigns together with respective internal and external partners
- Deliver digital specific Marketing support across all online channels including development and maintenance of owned media: websites (SEO), social fanpages/ channels
- Understand our key target customer segments and use as a basis for this digital marketing activity
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- Assist to improve the digital presence of the company in accordance with market trend
- Research competitors’ marketing methods & develop appropriate responses
- Collaborate cross-functional execution team and external partners to deliver the best performance
- Attend industry events/ conference when needed
REQUIREMENTS:
INDUSTRY & POSITION EXPERIENCES：
- Familiar with nutrition and FMCG industry marketing is a plus
- Experienced in understanding target audience insights in purchse making decision and media media behaviors and devising digital thematic and conversion-driven campaigns
- Experienced in using digital media platforms (Google Adwords, Facebook Business, Google Analytics, Socialbakers, SimilarWeb)
- Demonstrable experience in developing and maintaining owned media: website, Facebook/ Instagram fanpage, Youtube channel, SIS on ecommerce
- Up-to-date with the latest trends and best practices in online marketing and measurement
CORE SKILL REQUIREMENT:
- LANGUAGE SKILLS: English proficient
- COMPUTER SKILLS: able to utilize computer programs: Microsoft Office
- ANALYTICAL ABILITIES AND DATA-DRIVEN THINKING
- DIGITAL MARKETING EXECUTION: digital marketing platform understanding, digital campaign optimization
CORE TRAIT/BEHAVIOR REQUIREMENT:
- Good interpersonal and communication skills
- Self-starter, aggressive for constant improvements
- Capable of timely and fast, accurate deliverables
- Strong at adaptability and cross functional team collaboration
- Strong self-driving and self-promotion
