Trade Marketing 434 views

1. Trade Marketing Planning:

• Support Channel Operation Manager to develop and implement the MT channel strategy.

• Collect and analyze all relevant data (internal sales & nielsen data) for input in MT channel planning process (shopper info, market trends, channel development trends, performance of major customer, SWOT analysis from competition and channel point of view)

• Work & align with KAM (Key Account) to align, input for trade marketing plans & activities (Activation, Sampling, Promotion, Merchandising) for new product launching (NPD plan)/ re-launching/ and key product strategic in month.

2. Trade Marketing Management:

• Track, monitor, report performance of trade marketing plans/ activities monthly

• Track, analyze competitor’s activities, and propose action plans monthly

• Strong control of daily operations management: PG sampling, Sales men sampling activities, manage and develop new POSM, ad-hoc activities to support MT Channel reach target monthly.

• Collect and check promotion’s invoices, payments evidence before sending to Accountants for payment.

• Manage PG, search, build and train the PG team.

– Has at least 3 years experience in Trade Marketing, specially in MT Channel.

– Proactive working style

– Creative in develop new idea for new POSM

– Good analytic and Multitasks management skills

– Hard working, Strong problem-solving skills

– Good team player with positive attitude