JOB DESCRIPTION

Support Media Manager in TV and OOH planning and execution:

1. Campaign pre-planning

  • Check briefing from Brand team: Campaign Objective, Brand history performance, Material availability, Channel availability, Competitor activity on every channel
  • Material licenses and Channel requested.

2.  Campaign planning

  • Check historical campaign performance
  • Benchmark of platform channel: Price / Unit Cost/ GRP/ Reach, Impression, Frequency capability…
  • Brand grouping for advance cost allocation for OOH
  • TV channels selection: short term format consideration, OTT vs. Cable coverage.
  • OOH locations and format selections
  • Check sales coverage and product availability
  • Discuss with brand team about synchronize all branding activities on platform:  BTL activation, TV sponsorship,
  • Prepare briefing to designer to produce ad banners/content for OOH campaigns
  • Collect design working file, prepare ad briefing for vendor’s adaptation

3.  Media execution

  • OOH and TV Booking and Monitoring
  • TV spots adjustment for booking

4.  Media Analysis

  • Check performance on TV GRP for plan/actual performance
  • OOH campaign feedback
  • Share report to brand team to discuss about brand performance (Top purchased SKUs, item sold, customer feedback…)
  • Review campaign with media agency
  • Campaign actual payment: OOH and TV

 

Competitor monitoring: OOH by activities side-check and TV by Kantar report

 

Problem-solving: Work with related teams (internal & external) to solve problems when necessary (for material and booking issues)

 

BENEFITS

  • Competitive total income up to 15-month salary per year
  • Personal Health Insurance 2000 USD
  • Attractive training path & career path for each position
  • Energetic, supportive & professional working environment

 

REQUIREMENT

  • University degree in Finance/Marketing/Business Administration/ related
  • Computer literate (Word, Excel, PowerPoint)
  • Good at detail and numbers
  • Can use English in the workplace

     

HOW TO APPLY

  • Ứng viên vui lòng gởi hồ sơ (CV) với tiêu đề email: [Rohto-2022] Traditional Media Assistant – Full name.
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Company Information
  • Phone (84-28) 3822 9322

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