MÔ TẢ CÔNG VIỆC
This position leads the digital marketing efforts to drive awareness and sales for Highlands Coffee campaigns running across third-party (3P) digital channels, including but not limited to, aggregator platforms, e-commerce marketplaces, payment platforms…
Aggregators – drive awareness and sales around promotional campaigns on third party aggregator platforms (eg, Now, Grab, Baemin, GoJek).
Marketplaces – drive awareness and sales around promotional campaigns on third party ecommerce platforms.
Other Channels – drive awareness and sales around promotional campaigns on third party payment, social and affiliate platforms.
Insights – provide timely, high quality insights, reports, analysis and recommendations to optimize digital marketing effectiveness.
Processes & Practices – document and implement effective digital performance marketing and media best practices.
YÊU CẦU CÔNG VIỆC
Education/ Training Qualifications:
- BA Degree in Marketing or related business degree required.
Experience:
- Minimum 2 year experience working with foodservice aggregator platforms (Now, Grab, Gojek, Baemin, etc).
- Prefer to have experience in expanding online sales channels with other third parties: Fintech, Delivery, E-retailers…
- Strong in operations and have experience in leading deals with outside partners and execute campaigns to drive online sales.
Knowledge of:
- Aggregator sales and advertising platforms (Grab, GoJek, Baemin, Now, etc).
- Ecommerce, Social Commerce, Omnichannel Commerce.
Skills (Ability to):
- Ability to deal with 3rd parties to maximise sales and profits for online sales channels.
- Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources.
- Strong critical thinking, presentation and decision-making skills.
- Strong Vietnamese & English language skills.
- Results focused – ability to deliver in high pressure environment.
- Agile and able to manage multiple initiatives simultaneously.
Other key benefits:
- Social Insurance on gross salary
- Necessary equipment provision
- Annual performance bonus up to 3 months
- ESOP when IPO (Manager level & above)
- Annual salary review
- Public holidays + Christmas Day (25th Dec)
- Premium Health Insurance for employee (and support for employee’s families – Manager level & above)
- Annual health check
- Free training program (internal & external)
- Tons of employee engagement activities
- Birthday gifts
- Discount on selective store of Highlands Coffee & Pho 24
- Flash internal sales of all brands belonged to Viet Thai International