Responsibilities
– Drive overarching strategy for the Creator community engagement and content category locally, working closely with regional and global teams.
– Analyze creator performance key metrics to evaluate data both quantitatively and draw executable insights to support creator communities growth locally.
– Identify & develop comprehensive strategy to drive Core Creator Communities (diverse content categories with no limitation) development and pipeline on TikTok (such as project planning, executing workshops, events and marketing campaigns).
– Initiate and implement retention strategies to ensure long-term engagement of onboarded community creators.
– Collaborate with internal and cross-functional teams (marketing, communications, etc.) to drive strategic community growth in both creator numbers & content ecosystem.
– Track, analyze, and optimize the performance of community development efforts including community size, active rate, content quality, product adoption, video views, and audience growth.
– Being able to define localized content strategy and establish a sustainable content ecosystem that fits local tastes and preferences.
Qualifications
– 1-2+ years of experience working with influencers, media partners, content creators, developing communities and familiar with influencer marketing.
– Bachelor’s Degree or equivalent practical experience with strong English communication skills (both written & verbal).
– Deep understanding and resources in the local influencer industry (online/offline organizations & communities, creator landscape with a passion for finding, developing virtual communities).
– Experience with data, measurement, and analysis in order to draw insights from dashboards, report on them, and derive recommendations.
– Outstanding skills of communication, presentation and problem-solving, enjoy communication with content creators and deliver daily support with strong user-driven mindset.
– Mindset, superior attention-to-detail, multi-tasking, and strong project planning/executing skills.
– A team player who is accountable, proactive, can work under high pressure and solution-oriented in a fast paced environment.
– TikTok evangelist – you need to be passionate about the community, genuinely enjoy and are ready to engage with the product & the community.
