Category Management 102 views

Job Description:

To work with Merchandising Manager and Category Manager to develop online merchandising and promotion plans to achieve category growth & target:

  • Lead the team for research, survey & analyze consumer needs and behaviors to make decisions on merchandising.
  • Execute marketing campaigns to activate, acquire and engage the users to drive the Gross Merchandise Value (GMV) performance and Daily Average order (ADO).
  • Analyze past campaign performance and report. Maintain a comprehensive library of appropriate data: Deals Tracker, Sales Data, Traffic, Conversion Rate, etc.
  • Provides data-driven, actionable insights and recommendations for improving Category performance across all channels (campaigns, projects, bau activities, etc).
  • Regularly review and analyze key commercial metrics to develop reports, drive continual optimization, and improve campaign efficiency.
  • Identify and implement process improvements and opportunities for innovation in merchandising and sales for Category.
  • Supports additional projects as requested for the Category.
  • A minimum of 3 years in consumer marketing, especially in e-commerce or FMCG retail
  • Proven track record of shaping and driving measurable digital marketing campaigns
  • Proven track record of market analysis & segmentation as the base for marketing planning and execution
  • Excellent presentation & communication skills. Strong stakeholder management skills.
  • Experience in building and managing a results-oriented team is preferred

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Company Information
  • Location Hồ Chí Minh
  • Full Address Tầng 17, Tòa nhà Saigon Centre 2, 67 Lê Lợi, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
  • Phone 1900 6885

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International University.
Quarter 6, Linh Trung Ward, Thu Duc District, Ho Chi Minh City
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(+84) 28 3724 4270 – Ext: 3334, 3826