Key tasks and responsibilities:
- Plan and monitor solid year-round campaign planning with clear segmentation for category
- Coordinate with Campaign Team on mega/A+ campaigns with goal achievement
- Lead A campaign for category with goal achievement Facilitate main category campaigns.
- Ensure that all the Campaign and its landing pages are presented to the highest standards, with the priorities of the customer front of mind.
- Develop the campaign marketing plan and define processes for high impact deals hubs like New Arrivals, Bestsellers and during Campaigns like Birthday, Shopping Festival 11.11, etc
- Regularly manage and oversee the campaign Performance – daily, peak events, – working closely with Flash Sales Team and Key Account Management Team
- Be a co-owner for the category campaigns, working with Integrated Marketing and Product teams to improve customer experience and build a robust, clutter-breaking deals platform
- Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth.
- Establishing guidelines and best practices for the execution of category campaigns
In order to succeed in the role, you should ideally have:
- Qualifications in Business Administration, Marketing
- Strong data-driven decision-making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities
- Have good communication skills to persuade stakeholders
- Strong organizational skills and problem–solving skill; able to manage multiple projects simultaneously and strong attention to detail
- Quickly adapt to new changes in fast pace environment. Experience in Microsoft Word, Excel, and PowerPoint
Send your CV to: tram.vhb@lazada.com (Ms.Trâm)
More Information
- Address Saigon Center Building, Tower 2, Level 19 67 Le Loi Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
- Experience Level Junior
- Total Years Experience 0-5