Job Description
JOB DESCRIPTION
Online Operation
- Monitor and moderate E-commerce website: Sony Store Online platform. Maintain and develop UI/UX included front-end and back-end management, web layout, onsite visibility, user journey and navigation, product listing, SKU, price, promotion information.
- Co-ordinate with cross function teams: PM, Mar-com to set up and deploy promotion/campaign in Online channels
- Analyze online sales performance and make monthly report. Consider and propose necessary improvement & action plan.
Digital Marketing for Online channels
- Monitor MKT budget yearly/ monthly for Online channels.
- Online communication planning and execution: FB ads, EDM, Livestream, SEO project and search tools ,…
- Cooperate with external agents for outsource technical/MKT solution
- Be responsible for GTM planning of new product launching in online channels
- Weekly, monthly report KPI tracking of each MKT solution.
CRM
- Customer database management and analysis. Manage online customer relationship to deploy Loyalty program and increase retention rate for Online channels
