Head Of Online Marketing

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  • Posted:
    1 month ago
  • Category:
    Consultant, Marketing
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Reporting to EVP Regional Head of Online Marketing and Lazada Vietnam CMO – you will be responsible for:


  • Manage the Performance Marketing budget and ensure that User Acquisition and User retention performance reach the business plan objectives
  • Manage Affiliate, Social Paid, Search & Display and SEO teams
  • Work closely with Local and Regional senior management to ensure constant alignment and consistency between company strategy and budget utilization
  • Understand the Vietnamese media environment and suggest digital strategy adjustment based on its evolution
  • Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/models to improve it
  • Translate complex online marketing data into easy understandable insights for other relevant teams and senior management
  • Leverage Online Marketing planning and execution expertise to support other department initiatives (Branding, Seller Acquisition and Engagement, LazMall, Marketing Solutions)
  • Be creative and think out of the box to identify different initiates that could improve user experience and maximize user activation.

In order to succeed in the role, you should ideally have:

  • 6-10 years’ experience in Performance Marketing, with management skills, ideally in startups from E-commerce, Mobility or Food Delivery industries – strong data / finance / consulting backgrounds with appetite for ecommerce/marketing also considered
  • Very strong analytical & critical thinking with data-driven
  • Outstanding communication skills in collaborating with diverse, multi-functional teams
  • Organization and project management skills in a dynamic, fast paced environment
  • Hands on experience with Google AdWords, Facebook Ad manager, Affiliate marketing platforms

Apply at: https://www.lazada.com/en/careers/job-description/GP638343/

This job has expired.