As a global leader in enterprise applications and business AI, SAP  stands at the nexus of business and technology. For over 50 years, organisations have trusted SAP  to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

Our Strategy

We are committed to helping the world run better and improving people’s lives​. Our vision is to bring out the best in every business.

Innovation at SAP

From pioneering ERP software to new offerings, such as the SAP HANA in-memory computing platform, SAP innovation goes beyond software – we’re developing breakthrough technologies that shape IT and business trends.

Global Sponsorships

As the leader in technology software, SAP is proud to expand our relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties have afforded us the ability to create technology solutions that engage fans, media, players, and coaches on another level, integrating real-time cloud-based analytics.