Something About Company
Central Retail Corporation Public Company Limited (CRC) is the retail leader in Thailand and the flagship company at the roots of Central Group. It covers a diverse portfolio of market leading businesses across multi-category, and through multi-format channels such as department stores, convenience stores, specialty stores, supermarkets, hypermarkets, plazas and online sales through omnichannel services in Thailand, Vietnam and Italy. Central Retail covers four attractive categories including Food, Fashion, Hardline, and Property.
In keeping up with changing consumer needs, lifestyles and expectations, Central Retail focuses on designing a cohesive user experience for customers at every touchpoint. Blurring the lines between physical and virtual stores, our aim is to become the No. 1 omnichannel platform for customer shopping lifestyle brands wherever we go – making the shopping experience as easy, convenient and delightful as possible for the customers.
Combining the best of offline and online shopping, Central Retail uplift customers’ omnichannel experiences with access to boundless ways to shop and limitless choices across categories and platforms.
Customers can discover diverse ways to shop anything, anywhere and anytime through seamless channels such as Shop Online or Mobile App that makes shopping easier and more inspiring right at the fingertips, or get personal experience with unique channels such as Shop via Facebook, Call & Shop and Chat & Shop, and even choose to collect purchase at convenience whether it be Click & Collect or Shop & Drive Thru.
With the constant desire to innovate in the company’s DNA, Central Retail is committed to drive the evolution of consumer lifestyles and shopping habits by always introducing new retail formats that serve diverse needs and create distinctive experiences that go above and beyond.
