Product Marketing Specialist – Audio & Visual Business 223 views

Position Summary

1. Contribute to expanding the product’s market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

1. [Line-up management] Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.

2. [Launch management] Perform the product/service launch timeline setting by analyzing the new model’s target quantity and its profit and loss, and by working with the marketing department.

3. [Pricing operation] Participate in devising the pricing operation strategy of each segment and model.

4. [Discontinuation management] Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.

Skills and Qualifications

• Learns to use professional concepts. Applies company policies and procedures to resolve routine issues

• Works on problems of limited scope. Follows standard practices and procedures

• Normally receives detailed instructions on all work

• Typical entry point for university graduates

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