[Highlands Coffee] CRM Specialist 101 views

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MÔ TẢ CÔNG VIỆC

Brief summary of job profile:

Lead the execution of omni-channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, referral, personalization and promotional strategies.

Key Accountabilities:
  • Define, develop and execute CRM and Loyalty strategies against agreed KPIs.
  • Manage the operations of CRM, Marketing Automation, SMS/Email and related software.
  • Ensure customer databases are segmented effectively and develop testing strategies to increase transactions and order value.

YÊU CẦU CÔNG VIỆC

Education/ Training Qualifications
  • Bachelor’s degree – Marketing Preferred
Experience
  • Minimum 2 years in similar position for company same or greater size. Ideally Foodservice retail.
Knowledge of:
  • CRM (Ascentis) and Marketing Automation Software (Insider)
  • Vietguys marketing platforms (SMS, Email)
  • Atlassian Confuence & Jira
  • Microsoft Office Software & MS Teams
  • Loyalty Program Design & Managment
Skills (Ability to):
  • Database Segmentation
  • Digital Marketing
  • Data Analysis (Basic-Intermediate)
  • Lead others via influence, critical thinking and communication skills
  • Good Vietnamese & English language skills
  • Strong Team Player (ability to work across functions and departments)
  • Ability to work effectively & efficiently in a fast-paced environment.
  • Ability to manage multiple situation simultaneously
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Company Information
  • Location Hồ Chí Minh
  • Full Address 119-127 Nguyễn Cơ Thạch, Phường An Lợi Đông, Quận 02, TP.HCM
  • Phone (+84) (08) 3512 7356

Job Portal, Internships, skills of International University – Vietnam Nation University Ho Chi Minh City.

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International University.
Quarter 6, Linh Trung Ward, Thu Duc District, Ho Chi Minh City
info@iujobhub.com
(+84) 28 3724 4270 – Ext: 3334, 3826