CRM Manager 81 views

JOB DECRIPTION

Essential business activities expected from this position:

• Be a champion for all new initiatives to drive acquisition & loyalty under total Consumer Experience strategy
• Be responsible for the business innovation process/ framework to continuous driving on optimization to maximize effectiveness and sufficiency
• Work closely with all departments to ensure OTIF execution of business innovation plan

KEY RESPONSIBILITIES:

Contribute to strategy and planning

• Plan & deliver CRM strategies across the brand, encouraging customer retention & customer loyalty, promoting the brand and the new products
• Define clear consumer journey, roles of touchpoints and enablers needed to successfully maximize Consumer Lifetime Value (CLV)
• Contribute to establishing the objective and performance tracking framework and align with relevant stakeholders

Implement marketing actions

• Deliver the targets as agreed in planning with clear KPIs under the relevant business context
• Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
• Enhance local business opportunities through external partnerships
• Ensure consistency in brand communication message across touchpoints

Innovation & Conformation

• Review & refresh the integrated acquisition & loyalty initiatives across functions based on the business needs and/ or on the yearly basis
• Collect information, draw conclusions based on analysis, give advice on optimizing existing business, and proposes plans/ corrective actions for cost optimization
• Other tasks assigned by the Line Manager

YÊU CẦU CÔNG VIỆC

• Bachelor/Master degree in Marketing, Media, Communication
• A minimum of two up to five years of experience in the field of digital/ marketing and preferably with experiences in SFMC (Sale Force Marketing Cloud)
• Highly developed, demonstrated teamwork and leadership skills
• Project Management Skill is required to deliver initiatives OTIF
• Strong analytical skill that can translate data into insights and implications
• Strong ability to influence others (peers and key stakeholders)
• Strong ownership and result-oriented
• Good communication, both verbal & written

THÔNG TIN KHÁC

• Bằng cấp: Đại học
• Hình thức: Nhân viên chính thức
• Thời gian thử việc: 02 Months
• Độ tuổi: 25 – 40
• Thời gian làm việc: Monday – Friday (8:30 AM – 5:30 PM)