Responsibilities:
- Assist the planning team in exploring, analyzing data from different resources and turning data into a story
- Support the development of social & digital strategy and performance evaluation
- Collaborate with and inspire creative teams with data-driven insight and business/ brand understanding
Requirements:
- Curiosity, logicality, and willingness to get your hands dirty
- Constantly updated on new platforms, tools, and trends that are reshaping media and communications
- A self-starter who is highly organized, disciplined, detail orientated, and able to juggle multiple projects at the same time, sometimes with a tight deadline and under pressure
- Basic understanding of performance marketing, as well as digital, social, and mobile marketing
- Experience in Google Sheets and Excel, PowerPoint/ Google Slides, with photo & video editing skills a plus
We are assigned to do a Brand Watch report for our client in the F&B industry. Hence, we need you to conduct a social media audit on 3 brands: Coke, Pepsi, and Sprite to understand their marketing activities, message, content strategy, and content performance.
Duration of your research: minimum 2 months of content
Your research should include:
1. Collecting data on website, page (page like, follower), and post performance (number of interactions, views, shares, etc.)
2. A categorization of content angles/ pillars/ messages
3. An overall analysis of what are the strengths and weaknesses of each fan page, based on the data you have collected
4. An overall observation and key learnings for your client to build their own content
Application deadline: 14/4/2021
