Digital Marketing Coordinator 68 views

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If you enjoy digital marketing, we want to talk to you. We are looking for a Digital Marketing Coordinator to join our growing team to develop, implement, track and optimize our digital marketing campaigns across all digital channels. As part of our Asia sales and marketing team, you will play a key role in communicating and strengthening the Kingspan brand internally and externally.

The ideal candidate will maintain meticulous attention to detail while juggling multiple priorities in a fast-paced, dynamic environment.

The Digital Marketing Coordinator performs sales, marketing, and administrative functions as outlined below. Also, the position provides support to senior management and other sales & marketing staff.

Responsibilities:
• Email marketing platform support and management

o Integration with CRM system
o Design and implement direct email marketing campaigns
o Campaign management
o List management

• Assist with the management of campaigns from planning to production, including brief development, ideation, channel recommendations, creative development, configuration implementation, and management.
• Plan, create and launch social media content on all social media platforms.

o Review social content, SEO, and paid media assets to ensure quality and alignment with the plan
o Maintain a strong online voice through social media

• CRM maintenance and support

o Marketing list creation and maintenance
o Create, update, and maintain customer profiles within CRM
o Customer contact list compilation & maintenance
o Fulfillment for literature and marketing requests, including personalized mailings and packages

• Help the team coordinate centralized functions (i.e., campaign development and deployment, development of content marketing, event marketing, PR, website, etc.) to support marketing initiatives.
• Assist with the planning, execution, and implementation of the marketing strategy and plan, including campaigns, webinars, events, web, advertising, rich media, digital marketing, social media, sales tools, and PR.
• Ensure that the marketing events calendar is developed and maintained regularly throughout the year to provide transparency for and create alignment with key stakeholders.
• Campaign performance reporting across all digital marketing efforts, providing insights and recommendations when possible.
• Ensure consistent branding and messaging across all communications.
• Work closely with other departments to help develop compelling content that drives engagement.
• Support with the coordination of marketing materials – merchandise, brochures etc
• Assist with global tradeshow, online digital events and conference coordination, including the booking of services, travel, etc.
• Other tasks as required.

Beneficial Qualifications:
• Marketing/media or communications diploma or degree
• 2 years of previous marketing experience or equivalent education
• Strong copywriting and proofreading skills
• Strong time management and organizational skills, ability to meet deadlines.
• Attention to detail
• Team player
• Demonstrate a working knowledge of web, CRM and email marketing management platforms (Salesforce and MS Dynamics a real plus)
• Working knowledge of digital marketing trends, platforms, and best practices
• Creative thinking, outgoing and enthusiastic approach
• Knowledge and experience with marketing tools:

o CRM Systems (Salesforece / MS Dynamics)
o Email Marketing Platforms (Mailchimp)
o Website development: Basic working knowledge of Adobe Experience Manager
o Proficient in InDesign, Photoshop, and other graphic design tools
o Knowledge of website and marketing analytics tools
o MS Office Products

• Experience or background in working with technical products/services would be considered an asset
• Experience studying or working abroad in English speaking countries would also be considered an asset
• Must have right to work in Singapore/Vietnam, no visa sponsorship is offered for this position

Please submit your resume for immediate consideration. While we appreciate all interest, only those qualified will be contacted for an interview

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Company Information
  • Location Singapore
  • Full Address 1 Commonwealth Lane , Singapore
  • Phone +65 6264 5942

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